Imagination Media Celebrates Major Milestone Marked by Industry Validation


(San Francisco, California)– With video now representing approximately 75% of consumer Internet content, online video marketing is garnering much attention. In a recent Demand Metric survey, 70% of marketing executives said that online video marketing converts better than any other medium. This comes as no surprise to Laurence Nathanson, the President and founder of San Francisco video production and digital marketing agencyImagination Media

Nathanson is an Internet marketing expert and has watched the rise of online video since co-founding the video ‘how-to’ start-up, ShowMeTV, more than 16 years ago. Last month marked the one-year anniversary of his current venture — Imagination Media — which opened its doors in San Francisco in 2014 and serves professionals, medical practices, non-profits, and location based businesses seeking local customers. 

Imagination Media provides affordable, hi-impact, keyword focused video production in the San Francisco Bay Area and country wide through production partners. However, the way the company differentiates itself from other San Francisco production companies is through its expertise in video search engine optimization (or Video SEO for short) and additional customer acquisition strategies. 

Imagination Media’s philosophy is that video production is only the first part of a three legged stool. “Once a company has a video profile or explainer video, they often make the mistake of just placing it up on their website, thinking it will generate new customers,” explains Nathanson. “The reality in today’s market is that the video itself needs to be used as the core driver to generate traffic.” 

Imagination Media uses Video SEO to get client videos ranked on the front-page of both Google and YouTube. When a consumer who is looking for a San Francisco Dentist types ‘best San Francisco dentist’ into Google, a video profile of the dentist along with a video thumbnail will show up on the search results page. Statistically, it is 42% more likely that the consumer will click on a video result compared to a regular webpage.

The third leg of the Imagination Media stool incorporates email marketing. For many potential customers of Imagination Media clients, it is only after a period of building trust with the client through an ongoing email dialogue, that they will eventually make a purchase or book an appointment. 

“Our team holds more than 26 years of combined industry experience, and we back our strategies with a front-page Google search guarantee. Our clients also have default exclusivity, ensuring they obtain optimum service within their specific location and niche,” concluded Nathanson. “We will continue to hone our techniques as the popularity of online video increases among internet users, and we look forward to another year of success for our company as well as our clients.”

About Imagination Media:

Imagination Media is a San Francisco video production and digital marketing agency thatincorporates online video marketing along with several other customer acquisition strategies. Services include: video productionvideo search engine optimization (video SEO), YouTube advertisingemail marketingFacebook advertising, and other social media marketing techniques to convert leads into paying customers for their clients.

Media Contact:

Laurence Nathanson

San Francisco, CA 94114

(415) 940-7500


Why Individuals Should Invest with Adipex?

A lot of people nowadays are searching for solutions to lessen weight effectively in order to achieve a well-defined body. Rather than performing intricate and life-threatening surgeries, you may rather opt to use many slimming supplements in the market today. As it is written at , Adipex belongs to these affordable weight loss supplements in the market.
Many individuals use Adipex as their weight decreasing agent as nearly all medical professionals trust such product’s effectiveness. Many have tried to use this supplement to reduce fats. If your weight difficulty is now affecting your work and the only thing that will help you to recover is to drop some weight, then there’s no other ideal choice for you other than this.
If you feel that this slimming supplement is very expensive, then you must think things over again. But actually, Adipex can be purchased easily because of its affordability. What’s more is that a lot of online shops offer Adipex with interesting discounts. People are suggested to acquire the supplement through online stores because this is the most practical way of getting one. You may even enjoy the free shipping services from other online stores. That’s why you should be meticulous in selecting the online shop that offers you with the item.   There is no need to get a prescription when you purchase Adipex. It would be better to present a doctor’s prescription though. The primary reason for this is that this pill also has side effects. These negative effects could impact your present health. Thus, consult your physician in taking any medications. 
If you’d like to be part of people who have excellent body physique, then it’s sensible to use Adipex. Taking this slimming pill yields wonderful results that will eventually increase your confidence.     

The 5 Laws of Solutions And How Learn More

The Different Options for Business Reporting Softwares

Business reporting softwares are used to monitor data in order to generate better decision making choices therefore raising the quality of both the operations and results. Business reporting softwares also known as business intelligence softwares are aid in transforming raw operations data into an organized and reportable data. Business reporting softwares create automated reports from the company’s raw data, making it readily available to all end-users.

The use of business reporting softwares or also known as business intelligence tool have become more than just an upgrade to the accounting system of an organization but also a way of monitoring the business condition and producing vital reports to be used in more complex business matters. Companies who have invested on buying a business reporting software tend to have better handling of company and operations related issues than those who did not, because with business reporting softwares all reports, transactions and data exchange becomes transparent thus giving the stakeholders a better hold of every situation.

Business reporting softwares or also known as business intelligence softwares refers to a computer software and other operating tools that gather all kinds of simple and complex business information for a company or other business organization and producing reports and findings thereof. Business reporting softwares also known as business intelligence softwares helps a business or organizations determine its source of most income generation, trouble shoot operational problems, or even account for details like return on investment of a certain area or product. When the business reporting software or business intelligence system is already installed and running, management will now be able to look up the operation’s detailed performance such as sales data, marketing data, financial information and even production reports.

Business reporting software or business intelligence system is a very remarkable product of technology, where businesses or organizations are given easy access to all vital information of the business or organizational operations. Business reporting softwares or business intelligence systems are both accounting and operational aids. Business reporting softwares or business intelligence systems are not only limited to the aid on the accounting operations of a company, business or organization but to all areas of operations such as sales, marketing, human resource, finance, controls, logistics, management, production, purchasing, recruitment, training, and even customer service and relations.


Everything You Need to Know About Selling Your Product on Amazon


Amazon is one of the most trusted online businesses. As leaders in the field on internet retailing, Amazon has the e-commerce technology and the traffic to sell your products to a global market. If you’re an internet marketing newbie, quickly read through following features that Amazon offers for product sales.

Amazon Features

To give you a feel for the site, let us first take a look at the basic features offered by Amazon. Feel free to visit the site right now – do a search for any product and see what appears on your screen.

Features to notice:

  • Results always contain a professional photo or some sort of graphic of the product.
  • The price is made visible and it is combined with an offer, i.e. free shipping. Notice how the amount that is saved off of retail is made visible. This is an established advertising strategy – Amazon is telling people what the product is worth and that it´s presently selling for less than the amount that it is worth.
  • Amazon mentions the number of items that are in stock and the estimated time that the product will take to get to the customer. Shoppers are more inclined to buy an item when they are aware that the product’s quantity is limited. Time expectation is also a useful feature for most customers and sellers.
  • Amazon makes use of Cross-Selling and Up Selling. This refers to a concept of selling that is based on product similarity or asking the customer if they would to purchase another product that compliments the first one that they bought i.e. when a customer considers one product; Amazon makes a mention of another product that might also interest the customer.
  • A ‘Look Inside’ feature is offered to customers who are shopping for books. This life-like feature allows the customer to have a closer look at the book.
  • Reviews – The ‘Editorial Review´ section describes the product in great detail.
    Amazon also allows customers to review a product. These reviews are usually reliable, fair and act like testimonials about the product. All kinds of feedback can be useful for the seller.
  • Added Extras – Amazon includes various other types of cross-selling and interactive devices i.e. customer discussions, a Listamania feature, Wiki Info etc. All these extras can be used to create interest around specific products or topics.

What CAN and CAN’T be sold on Amazon

Amazon permits sellers to place their products in the following categories: Books, Music, DVD, Video/VHS, Automotive, Baby, Camera and Photo, Electronics, Everything Else, Health and Personal Care, Home and Garden, Musical Instruments, Office Products, Software, Sports & Outdoors, Tools and Hardware and Video Games.

Please note that you will need to get a prior authorization in order to sell in the following categories: Apparel, Beauty, Cell Phones and Accessories, Gourmet, Grocery, Jewelry & Watches, Personal Computers (in Electronics category), Shoes & Accessories and Toys & Games.

The following products cannot be sold on Amazon: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo Processing, Prescription Medication, and Tobacco and Alcohol.

How it all works:

  • Registration
  • For you to start selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to fill out a short online form to register as an Individual seller.

    If you think that you will need to process more than 40 orders per month you should register as a Pro Merchant.

  • Upload Product Inventory
  • Amazon has made it really simple for you to upload your product inventory. After your registration, you have three options for submitting information that is related to your product:

    Option 1: Use the Add a Product feature on Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you need to know is that it is Web interface used to deal with all aspects of selling on You can use this tool to add product information, make inventory updates and later on, handle orders as well as payments though it.

    Option 2: Make use of the Seller Desktop. This is a free and user-friendly desktop application that you can use to add products in bulk or individually to your inventory.

    Option 3: If you want to submit info about many products simultaneously, make use of the inventory files to create multiple products.

  • Your Products get Spotted
  • By listing your products on Amazon, they reach millions of potential customers 24/7 – Amazon’s traffic, now also becomes your traffic.

  • Your Product gets Purchased
  • Buying a product from Amazon is not only convenient, but also really simple and quick. Your product is easily purchased at the click of a mouse.

  • Shipping
  • Essentially, you are in charge of shipping your product to its new owner. Amazon will notify you about the purchase via email when an order has been placed. All you have to do is, pack and ship your product to the customer.
    If you would prefer not to handle this section you could opt for the Fulfillment by Amazon option.

  • Money in Your Pocket
  • Amazon then does the payment to you via a direct deposit into your bank account. You will also be notified about this deposit via email as soon as your payment has been sent.

While we are on the subject of money, let me give you an outline of Fees involved in becoming a Seller on Amazon…

There are 2 major ‘seller’ packages that have been made available by Amazon.

If you are looking to sell only a few products or expect to have less than 40 orders placed per month, you would want to register as an Individual seller. The only fee involved here is a ‘per product sold’ fee of $0.99 – this means that you only pay $0.99 per product that you sell.

On the other hand, if you think that you will be selling much more than 40 products per month, you should sign up to be a Pro Merchant. Here you should expect to pay a standard monthly subscription fee of $39.99 as well as a minor referral and closing fee when your products sell. These fees are related to your products category.

Remember, for both selling options, there are no individual item listing fees and no credit card processing fees.

If you are new to e-commerce, you may be a bit concerned about the idea of doing financial transactions over the internet. Not to fear though- Amazon has developed a few handy features that may help set you mind as ease.

  • Fraud Protection
  • Amazon offers its sellers a world-class payment fraud protection service. They have devised a system that is ridden with personalized notifications that tell you exactly what is going on with your orders and payments at any given time.

  • Credit Card Facilities
  • Naturally, Amazon is licensed to perform secure transactions with most major credit card providers.

  • A-to-z Guarantee Program
  • This program is particularly designed for the safety of the customer but it is important to be aware of a program of this nature as it has been created to establish a sense of business confidence between the customer, Amazon and you.

    The A-to-z Guarantee Program has been fashioned to handle situations where a customer:

    1) Never receives a product or
    2) Receives a product that is different to what was ordered.

    The customer is initially encouraged to contact you (the seller) personally if this type of product arises. If you cannot resolve the problem, the customer can then file an ‘A-to-z’ claim to Amazon. Amazon then sends you an email, which outlines the customer’s claim. You are requested to respond by mailing the order’s basic information and an outline of the fulfillment process. Amazon will then decide how the claim will be settled – this may result in you having to refund the customer.

So now that you know how to get yourself started, you need to learn a few tricks of the trade…

It’s all about the SALES, so what can you do to make sure that your products sell like hot cakes?

Tip 1) Keywords

Appropriate keywords are vital to high product sales over the internet. Keywords drive potential customers to your product, thus it is important to try to add product specific keywords to your Amazon product description as well as anywhere else that you may be writing about your product. If you want to get really high traffic from search engines, you might need to do a keyword phrase analysis of your main product. This can be done by using Google’s external keyword tool, or WordTracker’s free tool. It is essential that you choose suitable keywords, with the highest rankings.

Tip 2) Write about your Products

The more online content available about your product, the better it is for sales. It is important that you write interesting content that will appeal to your market, and make sure that it contains your product’s keywords. The next step is to publish this info all over the web. You can make use of the ‘Listamania’ or ‘So you’d like to%u2026guide’ features provide by Amazon, but you can also feel free to blog about your product or make use of social media sites for further product publicity i.e. make friends or start a group with people on Facebook who possibly have an interest in the type of product that you are selling.

Tip 3) Online Product Promotion Companies

Feel free to do a Google search to find a list of top product promotion companies. There are many companies available that will aggressively market your product online – with this type of external help; you won’t have to personally take on the marketing of your product. The only downside about making use of these types of companies is that most of their services require you to fork out a hefty bundle of cash.


Product Creation – Creating Your First Online Product


There’s some great news… which is you don’t have to be super-creative to produce your own unique product. To create your own product, you have to do a couple of things right in order to get top results from your work, and missing one of them may destroy your odds of being successful.

1. Find an existing market:

You have to center on a group of purchasers you are able to relate to and truly comprehend. A great target market is a group of   individuals  who share the same basic troubles, have cash to spend, and have a history of purchasing stuff related to the issue. When you detect such a group, they’re willing to purchase.

2. You have to discover what it is they already wish to purchase:

You ought to sell the particular things  individuals  wish to purchase. Never guess when producing net business ideas. Rather, research existing  products  and ask  individuals  directly what they’re seeking. As soon as you know what it is your target market is following, you’ll easily be able to produce your winning product rapidly and know for certain whether it will be fruitful.

3. Produce a winning sales procedure:

As soon as you have your product theme prepared, it’s time to issue a basic yet effective sales letter that demonstrates what advantages your buyers will get when they purchase from you. All you have to do is tell them precisely what troubles they’ll solve, promise particular end results, and ultimately make them an offer that’s too good to decline.

4. You have to have targeted traffic:

Now that you’ve your sales machine ready, it’s time to begin selling. Research where your buyers may be found, and put your sales content in these places. If you are able to return at least $0.50 for every visit, you have a success. You should then center on reaching 1000s of  individuals  daily. If not, simply edit your sales presentation till it works better.

5. You have to have an effective back-end design:

You have to maximize the lifespan value of every buyer. The first sale is simply to eliminate marketing costs. After that your true profits start. It’s time to continually line up fresh offers that they wish to purchase from you. You are able to produce your own or make simple reseller deals with additional sellers. Simply make certain that you send a fresh offer at least once per month.


General Transcription for Business and Individuals


Most people associate transcription with major corporations and professional services such as law firms, executives, doctors, courts, etc. But the average Joe can also benefit from general transcription.

Of course transcription services are beneficial to businesses of any size, particularly when there’s a large volume of audio to transcribe and not enough in-house transcriptionists to handle the task. Modern transcription services now offer digital engagement where a user or organization can upload their audio to have it handled by the transcription company.

This digital channel has simplified the process so that hard copies sent through the snail mail are no longer necessary – though that is still possible for media such as analog audio (cassettes and reels.)

That’s a huge perk for businesses, but that digital upload and quick turnaround are great perks for the common user. Transcription services don’t just deal in professional content for major corporations or firms, they work with people on a more personal level when there’s general work to be done. Services are available to any  individual  or organization that requires the services.

Whether the recordings are in an audio or video format, general transcription services can provide a polished product on things like:

* Oral histories

* Audio journals

* Audio letters

* Recorded conversations

Perhaps you’ve got some old recordings lying around, say an old recording from the ’40s or ’50s of your grandparents relating the family history. Older recordings such as theses could benefit from digital transfer and transcription. As analog tape ages, it deteriorates which results in the loss of sound quality or even the ability of the tape to be played. Additionally, most people don’t have the equipment to play old reel to reel recordings, wire recordings, or even cassette tapes. Specialized transcription services can help recover the bulk of older audio formats, restore them and provide transcripts.

Business professionals stand to benefit a lot from professional transcription due to the sheer amount of information and data that they deal with each day.

Consider the meetings, press conferences, focus groups, speeches, seminars, conversations – all of that can be impossible to remember for most people. While taking notes in any given situation is helpful, having the audio of the situation which can later be transcribed is beneficial.

More often than not, notes we take may be inaccurate or miss a key point that is vital to a business plan or upcoming event, project, etc. Having a clear report furnished by a general transcription service provider can make it easy to pick out highlighted points that are crucial.

General transcription simplifies the daily operation of businesses around the world, but most importantly it’s a service that is scalable to every  individual  no matter the needs. Whether you’re looking to recover dialog from an old home video (remember Betamax?), or an old audio cassette tape, or if you need content transcribed of your marketing research and focus groups, general transcription provides the perfect value.

While it’s entirely possible to transcribe one’s own data, there’s something to be said for the relief that comes from having a specialist take the weight of the work and return a polished written product.


Important Skin Care Products


Skin care is something that should not be taken for granted. Looking after our first line of defense from the outside elements is a big job since it covers almost all the parts of our body. It is important to actually know what type of skin each individual has in order to be able to choose the type of products to use on it. There are basics to taking care of our dermis and protecting it is foremost.


One of the first things that people need to know about skin care products is that these need not be complicated. One of the touted fountain of youth products is sunscreen. This product is readily available and easy to apply and yet helps to prevent premature wrinkles as well as prevents the development of freckles and other blemishes. It is probably one of the most important skin care product types that a person can use.

There are many different degrees of sunscreen and these depend on how easily a person burns under the sun. The faster an individual burns under the sun, the higher the number of SPF she needs to use and she also needs to frequently apply it. This does not minimize the importance of darker toned individuals from using sun block, though. It just means that people with darker skin tones burn less fast than lighter tones ones.

Some sun block types help to protect from all types of rays. Not only the sun’s rays are dangerous or may have an effect on people. Even light bulbs or fluorescents can have a negative effect. The sun’s rays are also of different types and the sunscreen that should be used should be full spectrum in order to ban the intrusion of the complete spectrum of rays from the sun.


A moisturizer is also another important skin care product that each person should use. This helps to prevent wrinkles by constantly filling up the lost moisture from our dermis. Moisturizers which are less watery are probably the most effective ones to use. Areas of the body which should be focused on are the heels, elbows, knees, feet and the extremities.

The entire body will benefit from using some form of moisturizer everyday. There are many different ingredients that manufacturers put into their moisturizing products. A fruit like avocado is something that should be taken note of as quiet effective as a moisturizer. Almonds should also be included here. It is important to apply the moisturizing product daily to help deal with every day moisture loss. Organic products will have more benefits than those that are not.


The food we eat can also be seen as some sort of skin care product that helps us take care of our body inside and out. Eating foods that form a healthy diet helps to maintain the beauty of the dermis as well as its elasticity. Avoid fatty foods as well as those filled with starches and grease.

These are just a few of the recommended skin care products for everyday use.


Does One Size Fit All?


Everyone has their own version of what they take for nutrition. Each one whether its from your local grocery store, a health food store or other means of nutritional supplement, they are all a one size fits all. Read the label of all the products on the market. They all tell you to take the same dosage as the next person. Are we all built the same? Does each of us have the same make up in our body chemistry? NO!! We are all   individuals , each with our own make up. Sure almost all of us are the same on the outside, two arm, two legs, one head.LOL.. But on the inside we are all as different as snowflakes. Not one the same. No two people have the same DNA, and I mean no one. So why is everything on the market a one size fills all? If I take the exact nutritional supplement as you it will effect my body differently then yours. I may need more B’s for stress, You may need more C’s or Iron. Yet the vitamin companies put their product on the market with the one size fits all mentality, knowing that their product may not help 2/3 of the people that take their product. But what do they care, they made a sale and you really aren’t sure how you are suppose to feel or really if the  product  is helping you as an  individual . Let me make this clear DNA Doesn’t Lie! What if you could create a product specifically for you, to match your DNA? No more one size fits all. What would you say….Unheard of, No way, Your talking gibberish…….No I’m talking NOW!!! On August 4th of 2008, a 12-year old publicly traded genetic biosciences company launched a 100% Product Personalization from Your Personal DNA Assessment — This is a revolutionary new health and beauty products concept that will absolutely and completely change the way people make personal product choices. This is a unique and compelling story that is captivating the hearts and minds of health conscious consumers. AND, it’s gaining serious attention from entrepreneurs, marketers and investors alike. Welcome to the future. The LifeMap Nutrition(TM) System is a technologically advanced, DNA-guided, customized nutritional system based on your own unique genetic code. The same company that developed the world’s FIRST and ONLY DNA-Guided Skin Care System is now introducing a completely customized nutrition product that anyone can afford. This is advanced genetic nutrition – focused on YOU!

How can I be sure my customized product contains high quality ingredients? GeneWize uses only organic and natural ingredients where available; our state of the art manufacturing facility is fully GMP, FDA and ISO compliant.

What if I have specific nutritional needs due to my lifestyle? For example, what if I am an athlete, or what if I work long hours and have low energy? To help address your specific lifestyle needs, in the near future GeneWize is planning to offer a variety of affordable “Lifestyle Boosts,” which can be formulated with your DNA specific product.

What is an individually formulated “Single Product Solution,” and why is it important? GeneWize has patents (and patents pending) on its collection kit and DNA assessments and utilizes a manufacturing and formulation system designed to effectively create an affordable customized, individually formulated product based on your DNA. Ultimately, you receive a “single product” solution rather than multiple bottles and boxes. The benefits of the Single


Treat Yourself to a Mini Facial


Spa facials feel great and work wonders for your skin. But, unfortunately they take a lot of time and can cost a fortune. At home treatments are a great alternative to high cost salons and effective with the right products. Relaxation is a great benefit of facials – and even the do it yourself method forces you to sit back, relax, and take a pause. The major benefits, however, are for your skin. Facials are the way to improve the look and feel of your skin.

While a home based mini facial won’t do all the things that you would get at a salon, it will address the main skin needs – cleanse, firm, smooth, and moisturize. Daily exposure to the sun and elements dulls the skin and the exfoliation step in facials removes the dirt and dead skin cells to bring out the healthy bright skin underneath. Dead skin that your face naturally sheds on a regular basis which can clog pores and give the skin an aged look.

As a rule, once a month should be the frequency of a facial. That’s because it takes about 30 days for skin cells to move up to the surface and die and slough off – bringing back the dull, aged look. For best results, use a combination of products from the same company. This is important because each individual product is only as good as the full regimen. For your at home facial make sure you include an exfoliator, serum, and moisturizer with sun protection. Relax, enjoy, and bring out your great skin!


Step 1: Use an exfoliator. This will remove the dirt and dead skin from your face and pores. Lightly wipe on your face, rubbing in gently with a small amount of water, then rinse. I recommend a micro-Dermabrasion Paste for a cleansing exfoliation.

Step 2: Use a renewing serum with retinol to treat the skin. Retinol has been proven to enhance cell turnover to improve skin texture and reduce the appearance of pores. An anti-aging serum will also help with firmness and reduction in the appearance of fine lines.

Step 3: Use a lip renewing serum with antioxidants to treat your lips. Over time, lips lose their color, definition, and texture. An antioxidant rich serum helps the lips to retain natural moisture, smooth the lip texture, and reduces the appearance of lip wrinkles.

Step 4: Apply a moisturizing treatment with sun protection to your entire face. The more you can protect your face from the sun on a daily basis, the better your skin will look as you age. Remember to use the sun protection on other exposed areas like your neck and hands.

Enjoy your fresh look all year long!


E-Commerce Websites and Product URLs


Website optimization can be affected by many different factors such as the design, how key information is included in the layout, and navigation structure to name a few. Of specific concern to e-commerce websites are all of the product pages that must be there, each with standard URLs that have been assigned according to a hosting platform’s specifications; such URLs can drastically affect SEO as well as the ability to have prompt and accurate indexing. So it is important to understand how to change product page addresses to be more customized and unique because how this is achieved can greatly benefit an e-ommerce website.

Importance of Custom URLs For E-commerce

When assigned automatically by host servers, URLs are usually a nonsensical gibberish that has no meaning to anything other than the hosting server and the business. More importantly, internet addresses such as these mean nothing in terms of SEO effort, keywords, or brand recognition – and especially are of no benefit to the search engines.

When there are hundreds of items for sale on an internet location, easily finding   individual   products  located in search results can be difficult; in addition, the entire website suffers because of the slow indexing with these types of page labels. Since the goal of any website is to have the best chance of being seen by search engines with the widest variety of search terms, having product page URLs as a long string of random letters and numbers is totally detrimental to a business and any efforts regarding website optimization.

Best Internet Address Structure

The best way for companies to avoid a problem such as this is to change product page URLs to ones that have actual meaning, both to users and to web crawlers. Setting up products on an e-commerce website is definitely a time-consuming task; however, it is one that must be done in order to stay competitive and avoid losing out on sales because web pages are undecipherable with unrecognizable URLs and a total lack of optimization. The trick is to know how to create the best address possible.

Ideally, a good product page URL should be as short as possible yet still be unique and name the selling item shown on that page. Through keyword research, it can be determined the most important key terms that relate to a selling item; that name should be included in the internet address. Additionally, specifics like color or size can be included, although sometimes this is optional as it can make a page address too long. In this case, product numbers can be substituted instead as long as there are other identifying keywords in the string of descriptors.

As an example, here are two versions of a unique URL structure: or if that is too long, try While these are only basic examples, hopefully the points of uniqueness, use of a good keyword, and the importance of keeping them fairly short is evident.

Other tips for creating the best URL for product pages on an e-commerce site is to stick to all lowercase letters, avoid the use of punctuation and special characters, and replace spaces or underscores with hyphens instead. By forming URLs using the characteristics that are known to be more easily indexed and optimized, websites should realize better overall site efficiency and better search engine results rankings for selling items based on keyword searches.

Businesses selling products and services on the internet have stiff competition, making every small effort toward optimization an important one. Assigning more search friendly, SEO friendly URLs to product pages is yet one more of those important considerations that can greatly affect brand recognition, organic traffic flow, and sales as an end result!